Bootstrapping Your Business has 34 ratings and 7 reviews. Greg said: I read about a third of this book. I enjoyed the Montana Greg Gianforte. · Rating. Bootstrapping Your Business by Greg Gianforte, , available at Book Depository with free delivery worldwide. [PDF] Download Bootstrapping Your Business: Start and Grow a Successful Company with Almost No Money By Greg Gianforte AUDIOBOOK.

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Gianforte knew that he wanted to launch an Internet-software company — not a hard call, given the business climate and his experience. Gianforte relied on his wife, a former consultant, to handle accounting and operations. On the other hand, Gianforte came up with an alternative to expensive marketing brochures — a concept that remains a key part of RightNow’s selling strategy. It’s not surprising, then, that when Gianforte made his first three hires, in Marchhe hired salespeople — and only salespeople.

If you get orders, that’s when you rent the storefront. Jun rated it really liked it Nov 04, Rob Love rated it really liked it Oct 30, But bootstrapping is a safety net, too, because if you wind up with no sales, no customers, and no business, well, at least all you’ve lost is time, not money.

Greg Gianforte thinks he knows the single best way to launch a business.

Bootstrapping Your Business: Start and Grow a Successful Company with Almost No Money

It compels you to be creative, and it’s an acid test for figuring out whether you’ve got a real business or just a plausible-sounding business plan. He had the talent for starting companies, he figured, so why not put it to use? He’s a natural salesman, whose secret weapon is the sheer confidence and optimism that he exudes rather than backslapping bonhomie.


After fourteen years on the front line, Paul identified various methods that worked for him during the ups and downs of his dry cleaning business.

Rachel rated it it was ok Jul 22, To Gianforte, though, that kind of improvisation isn’t really bootstrapping. Dec 30, Greg Strandberg rated it liked it Shelves: Trivia About Bootstrapping You There’s an expression that Gianforte likes to quote: But Gianforte still wants his top software developers to talk to at least five customers a week.

Admittedly, bootstrrapping Gianforte talks about how he started RightNow, some of what he says sounds like nothing more than good entrepreneurship, period. Oova At Autovitals rated it it was amazing May 23, What he did, he says, is “really sales as a method of market research. If you’re familiar with The Lean Start-Up, you’ll quickly recognize that some of the concepts that Eric Ries is known for are not new ideas.

Why go after outside money?

Gianforte started trying to sell that nonexistent product. When RightNow was getting started, for instance, Gianforte couldn’t afford to spend thousands of dollars on a phone system. Gianforte also replaced marketing dollars with social capital.

The key is not to promise anything that can’t be delivered within the specified time frame. So he got a separate line and an number for each member of his tiny sales force. So the real buiness of Gianforte’s bootstrapping ethos may be whether he can inspire entrepreneurs around him to create companies and jobs.

Bootstrapping Your Business : Greg Gianforte :

It’s not hard to see which one is closer to Gianforte’s heart. Maggie Larche rated it it was amazing Jul 24, They just weren’t as important as making sales now. Dave Teske rated it really liked it Dec 03, In its bootstrapping past, Bootwtrapping was housed first in Gianforte’s home, then in a windowless room in the back of a real estate agency, and later in a former elementary school.


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Thanks for telling us about the problem. Sometimes the potential customer needed a feature that Gianforte hadn’t thought of.

Bootstrapping Your Business : Start and Grow a Successful Company with Almost No Money

Normally, they don’t, that is. But in Augustwhen the founder made his first technical hire vice-president of product development Michael Myerhe was adding overhead. After a couple of weeks of calling, Gianforte knew exactly what his potential customers wanted. Gianforte couldn’t afford to send his salespeople on sales calls. You’re ykur my wallet! But Gianforte was still working out of his house with no employees and no overhead.

That’s how Gianforte launched his first company, software maker Brightwork Development Inc. But, he cautions, “it’s a slippery slope.

That’s when he got around to building the product. But all along Gianforte had been listening giaforte to customer feedback and using it to refine his company’s product. But it is quite dated now: