Ernest Dichter was an Austrian-American psychologist and marketing expert known as the “father of motivational research.” Dichter pioneered the application of. Dr. Ernest Dichter is the Director of the Institute of Motivational Research. In this book which is not really readable enough to be popular (in spite of its title) or. Get this from a library! The strategy of desire.. [Ernest Dichter].

Author: Gabar Shale
Country: Lithuania
Language: English (Spanish)
Genre: Business
Published (Last): 2 May 2007
Pages: 197
PDF File Size: 11.55 Mb
ePub File Size: 15.86 Mb
ISBN: 500-9-86005-796-1
Downloads: 55899
Price: Free* [*Free Regsitration Required]
Uploader: Fehn

Please provide an email address.

He received his doctorate from the University of Vienna in Instead, we are starting to think the truth about ourselves is hidden from us not by our defense mechanisms but by our lack of computing power. He shows that in order to achieve socially constructive goals, it is necessary to move beyond theological exhortation, which takes an unrealistic view of human morality, as well as beyond the limits of empirically oriented social science research, which only deals in stdategy.

AmazonGlobal Ship Orders Internationally. Strategy of Desire provides deep insights into many consumer behaviors. Jackie Chan’s 10 Best Films. The Motivational Researcher,” in Schwarzkopf, S. Dichter’s survey and analysis of behavior ranges widely.

The Psychology of the World of Objects.

The new strategies of desire – PopMatters

Culture Erneat new strategies of desire. Studies show that when a store plays soothing music, shoppers will linger for longer and often spend more. Open Preview See a Problem?

That’s a good thing. They are being supplanted by improved surveillance, autosurveillance, constant confessions of the self. Eduardo Zevallos marked it as tue Apr 24, Then and Now,” Journal of Advertising, Vol. This year’s collection includes many independent and self-published artists; no mainstream or superhero comic in sight.


How Ernest Dichter, an acolyte of Sigmund Freud, revolutionised marketing”. Shopbop Designer Fashion Brands. According to Time Dichter was “the first to apply to advertising the really scientific psychology.

Josha rated it liked it Jan 25, Ahmed Mohamed added it Nov 07, The 80 Best Books of To ask other readers questions about The Strategy Of Desireplease sign up. In this book which is not really readable enough to be popular in spite of its title or technical enough to be of value to students the author begins by defending motivational research against such detractors as Vance Packard. Popmatters is wholly independently owned and operated. His interviews also revealed the importance of the convertible.

In applying the social sciences to a variety of problems, Dichter emphasized new approaches to problem solving, advertising, politics, and selling, and issues of social significance such as urban renewal, productivity, and drug addiction.

Don’t have a Kindle? This suggests how our improved capacity for quantification and data processing has changed the way we think of the “true self”: We understand our irrationality not in reference to childhood trauma but to some composite of normal behavior built from masses of collected “shared” data and fed back to us under the guise of automated recommendations, superior filtering technology, influencing power within networks, augmented reality, etc.

He examines everyday matters of product choice, as well as such broad civic issues as voter participation, religious toleration, and racial understanding. However, by working part-time as a tutor, retail-store window decorator and other odd jobs, he was able to educate himself and attended the Sorbonne in Paris where he studied literature. Write a customer review. Lists with This Book.


So what then to make of the return of the irrational consumer? The Best Metal of Jessica marked it as to-read Aug 14, Harsheet marked it as to-read Jun 14, Most of the author’s examples are drawn from the commercial field and industrial problems — the symbolism of certain products and are discussed under such headings as: The authors’ whose works we share with you in PopMatters’ 80 Best Books of — from a couple of notable reissues to a number of excellent debuts — poignantly capture how the political is deeply personal, and the personal is undeniably, and beautifully, universal.

Inhe married Hedy Langfelder, a concert pianist and piano teacher.

The Strategy Of Desire

Doubleday- Motivation Psychology – pages. Reasons go far back into man’s history Would you like to tell us about a lower price?

We believe price tends to indicate the value of things, not the other way around. There are no discussion topics on this book yet.