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JAN TSCHICHOLD THE FORM OF THE BOOK PDF

Jan Tschichold (–) is a reputed European typographer. Very few of those who write about typography and book design (and they are. 28/01/ · Dallas, TX · The Form of the Book, by Jan Tschichold, is the authority on book design and the best book I have ever read on typography (and I ‘ve. THE OF FORM THE BOOK The form of the Book offers the harvest of a lifetime’s devotion to the art of typography. Its author, Jan Tschichold.

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More valuable yet is a working knowledge of calligraphy. If you have ever had a chance to observe a real master at work, you may have marvelled at how quick thhe easy everything looked. Comfortable legibility is the absolute benchmark for all typography … Good typography can never be humorous … a truly beautiful book cannot be a novelty. I completely understand his frustration with the poor quality of so many books today. Jul 08, Mehdi added it.

Form of the Book: Essays on the Morality of Good Design by Jan Tschichold

Dennis rated it really liked it Mar 21, That would be bad taste, you see. Tschichold takes these matters.

So now let me get out of the way; I give you The Form of the Bookdigested:. Le regole da conoscere non sono molte e soprattutto sono immutate da secoli: Incredibly pompous load of bullshit. Thanks for telling us about the problem.

I find myself wishing I could hear his pronouncements on all the font possibilities we have on the computer today.

Form of the Book: Essays on the Morality of Good Design

Albeit one with a lovely gift for words, so flowery in his discourse on the beauty of book layouts. Absolute classic – seminal by the master of the art He measured early books and manuscripts, recorded dimensions, sketched page shapes and letterforms. Only beginners and fools will jzn on using it.

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The guidelines he created form the basis of most books designed today. I’m sure he’d keel over in horror!

Please stay tuned to the end of this post to see how we can change that. Little by little books appeared in smaller formats and proportions which are still conventional today: He also sometimes poses his arguments as quite witty aphorisms: Just a moment while we sign nook in to your Goodreads account.

Buy the book at Amazon UK. Return to Book Page. In order of importance, legibility and clarity have to come first; a smooth contour of the typeset page is of lesser importance. Open Preview See a Problem? Good typography should be invisible. Unless the work consists of unusually long sentences, it is also unnecessary to increase the space after a period.

The English edition was expertly translated by the author of my second favorite book on typography, Robert Bringhurstbut is sadly out of print as of this writing. On the subject of the book page and its type area, there are some pages of quite mathematical minutiae, but this supports the overall impression one gains that the secret of typographical success — as with so much else — lies in the details. Feb 04, Leonard Houx rated it it was amazing Shelves: A solid understanding fhe the fundamentals detailed in this book will make any designer better.

As Robert Bringhurst puts it with characteristic elegance in his introduction: Rob rated it really liked it Mar tschichol, He also has essay titles which are almost amusingly didactic: The graphic artist has to be or should be!

Libro bbook ogni grafico dovrebbe aver letto e meditato. My Take Oh my god, what a pretentious twit!

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The Form of the Book

This defect is inherited from the nineteenth century, whose light, thin and pointed scripts almost demanded word spacing with en quads.

As a web designer this book taught me how to set readable, easy-to-digest blocks of type. George Bauerschmidt rated it really liked it Aug 16, And Tschichold tschichols definitely on his moral high horse about the proper techniques to use!

Harmony is determined by relationships or proportions. Ideal margin proportions 2: This site uses Akismet to reduce spam. I did enjoy the layout of the title with the subtitle alternating line by line. He loves the finer points of design and book production, and there are eloquent passages on the spacing of ellipses, the thickness of an em-dash, the positioning of illustrations, and — two of his pet hates — white paper and the design of book jackets.

Essays on the Morality of Good Design is all about its visible shape or configuration. Highly influenced by the Bauhaus of the Weimar Republic, Tschichold made his first bold statement with Die Neue Typography indecrying the staid, serifed, uninteresting layouts of symmetry and building a framework for balanced yet asymmetrical typographical compositions. In case you were confused: The proportions between them are as desirable as the marriage between a man, and a woman, he claims, and to change that proportion is as impossible and undesirable as creating equality between the sexes!

There is plenty more knowledge in the book, but I have neither the time nor permission to post it all here.