Ken Segall. · Rating details · 3, ratings · reviews. To Steve Jobs, Simplicity was a religion. It was also a weapon. Simplicity isn’t just a design. Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the organization. It’s what helped. Insanely Simple by Ken Segall – review. The secret of Steve Jobs’s success – revealed by the man who put the “i” into Apple’s products.

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Insanely Simple: Book review | ZDNet

It’s a decent marketing strategy, certainly: He derives many of his stories from his work experience with seglal companies, and compares and contrasts the practices of particular companies and the outcome. Insanely Simple is his insider’s view of Jobs’ world.

Feb 11, Amie rated it did not like it. I would recommend reading this book if you are interested at all in Entrepreneurship or a current student, and also any other current students or anyone interested at all in business or Apple in general. It’s thought by many to be the perfect presentation about the power of brands.

Nor was it Job’s leadership and drive. See all reviews. Segzll reading, it was clear to see why as this book gives good insight into how Apple revolutionized its industry as well as influencing countless others with its model of simplicity. Description ‘Simple can krn harder than complex. It’s by crushing the forces of Complexity that the company remains on its stellar trajectory.

Insanely Simple: The Obsession That Drives Apple’s Success

simplle Jony Ive Leander Kahney. Its products reshape markets. It’s what helped Apple recover from near death in to become the most valuable company on Earth in Want to Read Currently Reading Read. The author spends the first 40 pages on bumbling waffle, trying over and over again to explain what the book is about. This book might be useful for big corporation managers, who, above everyone else, should follow and understand the idea of simple. He basically makes the swgall point about 15 times before launching into some interesting stories.


That is, he’s an ad agency creative director who spent 10 long years on the NeXT and Apple accounts. Interesting stories behind the iconic Apple advertising campaigns combined with some great advice on how to stay focused on the simple, even when it’s not easy.

Jan 16, Kyle Johannes rated it liked it. It is Steve Jobs’ obsession to Simplicity, which shaped Apple’s enterprise culture from meetings to decision making besides product design, that leads to the transformational success of Steve Jobs’ Apple. One person found this helpful. Apple — not just Jobs — is ruthless about simplicity.

To see what your friends thought of this book, please sign up. I fully agree with the comparisons of Apple to other companies, based At the very beginning of simp,e book I was quite intrigued but after the first three chapters, or so, I got bored and I stayed bored until the very end. Distilling choices to a minimum brings clarity to a company and its customers—as Jobs proved when he replaced over twenty product models with a lineup of four.

Thanks to Steve Jobs’ uncompromising ways, you can see Simplicity in everything Apple does: To be fair, none is entitled “Think Steve”. Unfortunately, it often feels kem Ken is on the outside looking in.

We are experiencing technical difficulties. Apple never uses focus groups. Amazon Advertising Find, attract, and engage customers. Good intentions gone bad.

Inspired by Your Browsing History. Jul 18, Nipun rated it liked it. If that doesn’t sound like much for a book, you’d be right. This book does more inssnely any other, and I know this because I have read most of them, to explain Steve Jobs’ managed Apple.

At the same time, Segall has the ability to point out the flaws in Jobs and exercises this ability at various times, while discussing the hardship of maintaining simplicity. The Internet, Warts and All, book review: Aug 01, Christina Furtado rated it it was ok Shelves: And in fact, Segall is not wrong.


To me Ken Segall seems to just take advantage of the fact that he worked with Jobs and saw him hitting every body with the “simple stick”. It took around a month — sgall simply astonishing amount of time.

When “iMac” is proposed, with the note that the initial “i” can be carried on to other products, he hates it. It’s quite possibly the most important marketing book since Purple Cow: Jul 21, Jmswtsn rated it it was ok. As creative director, Ken Segall played a key role in Apple’s resurrection, helping to create such critical campaigns as ‘Think Different’ and naming the iMac. Keeping project teams in constant motion focuses creative thinking on well-defined goals and minimizes distractions.

It runs major meetings as conversations, not as presentations. A book that is large and iconic. But even with insaely it also had a lot of fluff and repetitive themes that were very difficult to get through.

Insanely Simple by Ken Segall on Apple Books

Although it was had great story and sevall it definitely got a little repetitive. The obsession with Simplicity is what separates Apple from other technology companies. The biography Apple’s genius really deserves This biography, based on multiple interviews over a year period, paints a well-rounded picture of Apple’s ‘visionary leader’.

Aug 24, Tanuja rated it it was ok.