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book Madalina Moraru, Mit si publicitate (Myth and advertising) (Bucharest: Nemira, advertising, stereotypes, marketing, ethical dimension, Madalina Moraru. In Mit ┼či publicitate/Myth and advertising volume, by Madalina Moraru highlights the advantages, but also the disadvantages of maintaining of the stereotypes in. Madalina Moraru, University of Bucharest, Facultatea de Jurnalism si Myth and Advertising/Mit si publicitate, Bucharest, Nemira Publishing House more.

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Still Fowles notes that the individuals form advertisements are prototypes of masculinity and femininity. The campaign consists in Artikel baru oleh penyusun ini. Local Identity on Facebook Platform: In Eastern-European countries, it established a different type of globalization based on similar lifestyles and political systems.

The tendency to superimpose an image of the self maealina the desirable image has had important consequences such as chaotic management of food, just for the sake of attaining the ideal mmoraru beauty. Communicating Messages through Advertising.

Madalina Moraru | University of Bucharest –

According to Grugelthe main feature of the Communism collapse in Central and Eastern-European countries was simultaneity. Thus, similarities and distinctions will be more obvious, justifying the contamination of local values by European features.

Advertising and Marketing Communications. Is he encouraged to identify with someone in the image or is he adopting maxalina role of a passive spectator? In conclusion, ageing was not completely ignored in Romanian advertising, but its perception has different perspectives. madalna

On November 10ththe fall of the Berlin Wall marked the beginning of the destruction of this apparently invincible communist puzzle. Advertising responds to two requirements: The purpose is to reveal several profiles of ageing in contact with technology, based on the selected sample of advertisements.


From strategic planning to the media implementation. The classic example of this technique is the use of perfume commercials, which typically take the form of juxtapositions between two images: The imagery in this area is that of idealized human beings. Communicability of a belief depends on its characteristics and the psychology of individuals that communicate it and mooraru interaction between these factors.

M Moraru Journal of Media Research 3 2 At the end of this study, we will focus on the advantages and disadvantages of creating a chameleonic identity for the brands by importing external values. The” positioning” concept and the fight between two well known brands Coca-Cola and Pepsi.

The meaning that a person extracts from an advertisement differs from the msdalina that another person can extract from the same advertisement. The more it takes from communication, the more madalinna advertisement claims to give to its messages more than a simple and a persuasive function.

Acta Universitatis Danubius. Communicatio, Vol 9, No 1 (2015)

Publicitage “Dikutip oleh” ini termasuk dalam kutipan yang ada pada artikel berikut di Scholar. However it should not be too familiar or commonplace in order to determine indifference or even rejection by the consumers.

Facebook, advertising, mobile phones, consumers. The hypothesis from which we start it that according to which the simplification function of reality is closely linked to the idea of trust.

The most common philosophical use of the word representation designates the formation of spirit images of any kind, images that cause or accompany our feelings, thoughts, intentions and the images themselves.

Profil saya Koleksiku Metrik Notifikasi. Given this image translation, Romanian commercials may be easily classified as traditional commercials, imported models and a mixture of both resembling to a metaphorical centaur. InBernard Cathelat said: Regarding the compositionthe cited author argues that the central tool of visual manipulation is positioning of the viewer to the image contents.


Should they see the people in the image as equals or not? Advertisers do not just sell insolated products, ideas and moraur, but multilayered, integrated systems, embracing, interpreting and projecting interrelated images of products, of corporations that profit from sales.

G the preservation of the literary topos, of the cultural values; the persuasive nature of the advertising text that makes the stereotypes to provide an argument from the sphere of the real facts, lublicitate, assumptions and the sphere of the preferable values, hierarchies, topos ; the topos are preserved through symbols and archetypes, which are ways to reactivate the mmit imaginary designed situations are based on madalima structure of self-encompassing value with which consumers are already familiar; the advertising success depends on the interpretative chemistry of consuming situations plausible imagined, in interacting with structures of familiar and accepted values.

Enter the madakina address you signed up with and we’ll email you a reset link. Mental representations have, first, a symbolic substanceand then a practice that generates them Moscovici,p. Log In Sign Up. This happened because, their services were addressed to various demographics and efficient communication engages consumers in publicjtate communities.

Madalina Moraru (Buga) – Pengutipan Google Scholar

madalona Even today, this political situation is far from stable, as citizens of formerly communist countries need time to learn to live and work differently, after so many years of monopoly. Currently, people are faced with an explosion of imaginary; the contemporary society is facing an unprecedented production of images.

Representations of Elderly People in Romanian Advertising more.